The ingredients for success

Fresh at work every day – since 1865. A small country bakery developed into a well-known brand manufacturer that supplied around 3,000 retail partners with delicious bread and baked goods every day. Following the takeover by a new investor in 2016, the former family business was faced with the task of realigning itself and repositioning itself successfully on the market under a new managing director.


A modernization of the company’s image that takes into account both the company’s traditional roots and its diverse and modern range of baked goods.


As part of a complete brand relaunch, we developed a corporate identity based on the successful bakery’s manufactory character. The new trade fair appearance at Anuga impressed with a stylish slate panel look and presented baked goods and bakers in an appealing way. The revised website, business stationery and packaging design were also based on this look. The new design thus masterfully created a bridge between traditional craftsmanship and a contemporary positioning that whetted the appetite for more.