makes you want more

Abbelen has stood for excellent quality in meat production for over 60 years. Today, the company is even the market-leading manufacturer of meatball products. And that’s just the beginning: since 2017, the company has been part of the More than Meals Group, which sees itself as a platform for market-leading manufacturers of convenience products. The takeover by the management holding company is the starting point for a whole series of optimization measures designed to catapult Abbelen further forward as a brand.


The brand is defined by its attachment to traditional values on the one hand and its desire for innovation as a forward-looking force on the other. With a holistic brand relaunch, the Melters advertising agency’s branding team is to sharpen Abbelen’s image in this respect. In addition to optimizing the corporate design and packaging design, Abbelen is also to be strengthened digitally as a brand – and this is exactly where our digital natives come in!


A comprehensive website relaunch: The modern, appealing design and a simplified navigation structure optimize the user experience. Delicious food images turn enjoyment into an emotional anchor of the web presence. Abbelen’s self-image is also reflected in the tonality of the new texts. The result is an online presence that simply whets the appetite for more!