E-Mail-Marketing Writing in progress...
Customer Relationship Management Are you investing enough in your relationship? Basically, the calculation is quite simple: maintaining existing customer relationships costs companies many times less on average than acquiring new ones. Nevertheless, customer loyalty...
Conversion-Tracking On the trail of your customers We all have visions and goals – including your website! After all, it should not only look good and work well, but also contribute to your business success.of your company. The solution: a tool for monitoring...
Audits Making marketing measurable New packaging design, a user-friendly website, a meticulously planned cross-media campaign – and yet the expected success still fails to materialize! Unfortunately, there is no guarantee that a marketing strategy will work. The...
Website-Relaunch When does a website relaunch make sense? Have you ever considered a website relaunch? Or have you already decided that it’s time? The motto here is: Don’t act too hastily! It is important to have a clear goal in mind, especially at the...
Shop-creation The digital shopping experience A last-minute gift for dad’s birthday, a book from the bestseller list, a record from the 60s that you can’t get anywhere else – online shopping is a great thing! For many years, brick-and-mortar retail...
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