The digital shopping experience

A last-minute gift for dad’s birthday, a book from the bestseller list, a record from the 60s that you can’t get anywhere else – online shopping is a great thing!

For many years, brick-and-mortar retail suffered from the growing trend of ordering products quickly and conveniently from home. Transferring a physical business to an online store offers advantages not only for the customer: Smaller retailers as well as large companies have the opportunity to significantly increase their sales with e-commerce and expand their customer base regardless of location. A multi-channel sales channel is often chosen in order to dovetail stationary retail and e-commerce in an economically effective way.

An experience for your customers

One definition is very simple: an online or web store is an electronic store. The term electronic commerce, or e-commerce for short, also appears in this context. This refers to all commercial transactions on the Internet, such as online shopping, online banking and other areas of e-business.

As with a conventional website, the customer’s perspective is the measure of design in a digital store. According to studies, a potential buyer decides within ten seconds whether to stay with you or switch to a competing store.

Logical structure, appealing design, short navigation paths – the user experience is crucial when shopping online. If the overall package of offer, simple ordering process, fast delivery times and transparent shipping and returns conditions is also right, then the store visitor can be your new regular customer in just a few clicks.

Do you already have a brick-and-mortar store or a really good product and now want to establish a digital presence? Or could your online store do with a little refresh? Then the Melters advertising agency is the right address for you.

How to build a webshop

A prefabricated kit sounds tempting, because it gets your e-commerce online in no time at all. However, these systems usually lack functionality and flexibility.
We therefore recommend CMS and open source or store software. This means that we can not only implement your design individually and in line with your existing corporate design. Individual functions such as special payment methods can also be used. This is how the online store becomes your ambassador.

Hosting, monitoring, compliance with legal framework conditions, security – as a full-service agency, we are there for you comprehensively. We not only take care of the design, but also everything else that needs to be done before and after going live to boost your sales in the long term.

Online marketing in e-commerce

The store looks good and is online – but where do I get my customers now?
Let’s be honest: others have already had the idea of an online store. Now it’s time to create a unique shopping experience that sets you and your offer apart from other providers.

First of all, your web store has to be found in the vastness of the Internet. No problem: with the right digital strategy, we can make your target group aware of you. Affiliate marketing, display advertising, e-mail marketing – the possibilities of online marketing are as diverse as they are promising. Above all, search engine marketing (SEM; SEO and SEA) and social media marketing with the “shoppable content” function should not be missing.

Content is a good keyword: good content can also be a decisive competitive factor in online shopping. On the one hand, this means product information, but also content that generates attention as well as image and brand awareness. With professional image material and appealing texts, we upgrade your digital presence from a shopping platform in shop-window format to a unique shopping experience!

Are you ready for it? We open the door to digital success for you. You can easily reach us online or you are also welcome to visit us in person.