Good prospects for business and the environment

The future belongs to sustainable alternatives! Hardly anyone knows this better than IVECO Magirus AG: The commercial vehicle manufacturer is considered a pioneer for sustainable drive solutions in its industry and has been developing vehicles that make customers’ business more efficient and sustainable for many years.


A cross-channel employer branding campaign to make IVECO visible as a pioneer of innovative technologies and as an attractive employer.


With a strong campaign look and target group motifs separated according to professions, we used all suitable channels, from specialist advertisements to websites and social media, to great effect. This enabled us to address potential trainees, mechatronics engineers and sales staff very directly. With success: IVECO is pleased to welcome numerous new employees who not only want to shape their own careers, but also the future of the commercial vehicle industry.