The triumph of Alpine milk

Happy cows, content farmers, beautiful nature – Saliter knows what it takes to produce the best Alpine milk. The traditional dairy maintains partnerships with around 250 farmers in and around Obergünzburg. Together, they want to defy the agricultural industry with species-appropriate animal husbandry and sustainable production. The result: high-quality dairy products with great taste!


Saliter makes it possible to enjoy milk with a clear conscience. The aim is to bring this philosophy and Saliter’s products more into supermarkets and also into the homes of end consumers. To achieve this, brand awareness must be sustainably increased.


A brand relaunch that encompasses the entire communication mix from online to offline.

We are starting with a fresh design to increase the brand’s recognition value. The Allgäu and elements associated with it become the visual point of reference for the corporate identity. Secondary fonts and design elements with a handmade look complement the brand’s new appearance. The result is a look that is simply fun and pays tribute to both Saliter’s traditional values and the company’s innovative strength. The new design is now proudly displayed on bottle labels, business stationery, sales folders, roll-ups and the trade fair stand.

The new website is a digital window that takes its visitors into the Allgäu – so everyone can see for themselves: All is still right with the world here!

Majestic mountains that kiss the sky, lush green meadows and happy cows grazing on them: The Allgäu is the home of the Saliter dairy.