Trade fairs

The journey from eye-catcher to handshake

Spot on: Trade fairs and events are unique opportunities to present your company and your products or services in the right light. Here you can shake numerous hands, make contacts and close deals!

The right strategy for your trade fair appearance

However, a few preparations have to be made before the time comes. Everything starts with choosing the right trade fair. Trade fairs for the general public or trade visitors, pure exhibition or sales fairs? This immediately raises the next questions: Who is the target group and what is the aim of the trade fair presentation?

Whether you want to increase awareness of your company or your brand, improve your image, strengthen existing business relationships or acquire new customers – the right marketing strategy is important even before the day of the trade fair. With targeted measures – from posts on Facebook or Xing to advertisements and direct marketing – we ensure that customers and interested parties are informed about your participation in the trade fair. In this way, we activate the target group you want to reach and draw their attention to your trade fair stand in advance.

Your mobile company headquarters

The exhibition stand is your company’s figurehead and mobile headquarters. That’s why we give it the special attention it deserves: with an attractive stand concept that can withstand any rush of visitors at the trade fair. Or triggers it in the first place.

To maximize recognition value, we also transfer your brand’s corporate design to your exhibition stand. This makes it clear from afar which company is presenting itself here. We respond flexibly to your wishes and requirements – what are you supposed to do with colorful spaceships and promoters in glittering suits? The stand has to be right for you. For your company and your budget.

At the same time, it is also important to keep the needs of the target group in mind. And not just to attract them, but to invite them to linger at your stand. So from eye-catcher to handshake. We provide you with a promising trade fair concept that offers your (potential) customers real added value and skillfully showcases your products: By integrating multimedia elements, we ensure that your company and your products can be experienced. Touchscreens, product presentations, videos and other technologies turn your trade fair stand into an interactive experience for all the senses. In this way, customers can try out your products directly. They also get all the information they need at a glance.

The details are key

Classic gifts such as flyers, brochures and business cards are of course part of the standard repertoire. With other innovative give-aways, you will be remembered by your customers long after the trade fair is over. We will of course be happy to assist you with the selection, design and production. Or how about a little catering on the spot? Conversations are even better with handy snacks and aromatic coffee.

The stand personnel are also an essential part of an all-round successful trade fair appearance. On request, we’ll prepare your employees for the trade fair. So that they represent your company and your products in a targeted manner.

You can easily check the success of the trade fair at the end. And not just on the basis of the hands you have shaken. The number of leads generated and the resulting sales figures provide information on how many visitors have become interested parties and which of these have effectively become customers. This in turn allows us to derive measures for the coming year. After the trade fair is before the trade fair!

Do you want to start planning straight away? Talk to us!