In case of fire

Alarm! Now you have to be quick: Every second counts. With blue lights and sirens flashing, the red giant gains right of way on the roads. The turntable ladder is used to rescue the woman and children from the second floor; the crew of the hose truck has already been able to contain the fire. A stroke of luck! Dangerous situations require the right vehicle: As the third largest manufacturer of fire fighting vehicles, Gimaex holds a leading position on the international market. This means that our firefighting heroes are well prepared for any situation.


In order to further expand its market leadership, the company’s corporate design had to be completely revamped and given a look that visually encapsulates Gimaex’s high standards and expertise. But what is the best way to draw attention to the new design?


A website relaunch in line with the updated corporate design – just in time for the new trade fair appearance at Interschutz, the world’s leading trade fair for fire, rescue, civil protection and safety. Comprehensive vehicle information is particularly relevant for the target group of firefighters. The website therefore primarily serves to address potential B2B customers. In order to make the whole thing more emotional, the impressive video recordings and vehicle images are at the heart of the new online presence. The calculation works: After the website relaunch, the corporate design was rolled out in all markets worldwide and was enthusiastically received.

What’s burning under your fingers? A new website, the digital positioning of your brand or something more analog? We are on hand for any assignment – simply pick up the phone, call, state your name and request. Our team will be on the move for you!

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