Showing digital strength together

Shhh! Need a good dealer? We can help! Thanks to a well-developed network, you are guaranteed to find the right IVECO dealer in your area! Each of the 50 or so dealers in the DACH region offers outstanding service and exceptional technical expertise – making them reliable partners for your fleet.

Challenge

Creating a system that both communicates the dealers’ affiliation with IVECO – after all, only those who meet the high quality standards can count themselves among the partners – but also leaves room for ideas and individual concepts.

Solution

Dealer websites! And as simply as possible: for the customers as well as for the dealers themselves. Instead of a standard CMS module, custom configuration elements (CIs) are designed to enable intuitive operation. The majority of the content is imported by the corporation. At the same time, each dealer has sufficient scope to add their own content and, for example, to advertise regional promotions or share news. Same structure, but individual content: maximum benefit with minimum effort for dealers.

Communication with the end user is linked directly via the existing CRM of the corporation. Contact and quotation requests are returned directly to the responsible dealers after a thorough inspection. This ensures that user and customer needs are met in equal measure.

Do you want to know the digital strengths of your products? Let’s find out together – our online team will sharpen your brand’s digital DNA and initiate its next evolutionary stage!

The little 1×1 of marketing: Just click and look it up!