The successful start-up Planty Herman’s specializes in the production and distribution of vegan products. The No Meat Jerky brand produces meat-free products with a high protein content that are ideal for active people. Whether for sport, leisure or other activities – No Meat Jerky is the perfect meat-free energy snack for in between meals.

In line with the defined target groups, a new packaging design was to be developed that clearly stands out from the competition, clearly communicates the benefits and generates immediate buying impulses.

No Meat Jerky has more than achieved its goals in every respect and has established itself as one of the most successful vegan newcomer brands on the market.