See you at the sea

Get in, drive off – and simply stop wherever you like. With the right motorhome, the journey itself becomes a pure vacation experience! IVECO is one of the leading manufacturers of chassis as the basis for mobile motorhomes. From off-road and on-road models to various equipment options for the driver’s cab and intelligent assistance systems, nothing is left to be desired. But what are you supposed to choose?

Challenge

Car and motorhome dealers face the daily challenge of achieving sales targets and providing customers with competent advice. If the customer is on site, online measures won’t help – it’s important to convince them in a 1:1 meeting. To ensure that the deal is closed successfully and the customer gets their new dream motorhome, the dealer needs effective tools to support them in their arguments.

Solution

A sales manual that not only awakens a desire for the next destination, but also provides dealers with all the vehicle information they need at their fingertips: The concept for the manual combines the practical basic idea with the emotional dimension of the vacation world. Facts and figures are presented in a simple, clear and visually appealing way. Helpful insider tips and sales arguments round off this important sales tool. The format and material were chosen so that the book is hard-wearing and the seller can easily take it with him wherever he goes. The balance of functionality and design has resulted in a practical and high-quality sales manual that does credit to IVECO as a brand for luxury motorhomes.