TÜV Hessen

Stand construction with a wow effect

Work or pleasure? IVECO knows that if you build on the right vehicle, anything is possible! The sturdy steel ladder frame is therefore not only suitable for extremely sturdy commercial vehicles, but also for creating mobile travel domiciles that take adventurers and luxury lovers alike to any place in the world.

The challenge

The Caravan Salon Düsseldorf is the world’s largest trade fair for motorhomes and caravans. Once a year, exhibitors present their highlights to hundreds of thousands of visitors. It is therefore important to stand out and design a trade fair stand that awakens a longing for faraway places and the desire for the right motorhome.

Solution

We have really ramped up! When you set foot on the exhibition stand, you leave the Düsseldorf venue and enter a vacation dream come true: sandy soil, palm trees, blue skies and waves that invite you to surf. Between flower arrangements, bamboo poles and seating areas, real wooden walkways lead to the beach bar with delicious cocktails. The crew was also suitably equipped. The ceiling elements draw attention to the small vacation world from afar, where visitors can dream full of anticipation of their next trip in an IVECO camper. As an emotional experience, the stand is convincing all along the line – next stop: sales talk!

 

The little 1×1 of marketing: Just click and look it up!