Oven-fresh and online fit

What would Sunday be without golden breakfast rolls, afternoon coffee without a slice of cake, dinner without bread? They would all be possible, but definitely less tasty! This is where Schäfer Dein Bäcker comes in. The family business has made it its mission to spoil people with sweet and savory baked goods. In Schäfer stores, bread rolls, pastries and other baked goods are placed in bags and handed over the counter every day as a quick snack or sweet treat to counteract hunger, whether big or small.

Challenge

Schäfer’s course is set for growth – in order to attract more customers and potential employees, the family business wants to strengthen its digital brand presence.

Solution

The website is often the first point of contact for customers and applicants. That’s why our digital experts are developing a completely new website with a responsive design, informative texts and appealing images that not only whets the appetite for baked goods, but also for Schäfer. In addition, Facebook and Instagram are used to attract and retain customers and to present the bakery with interesting information about baked goods, news about offers and promotions and other relevant content. The growing number of followers shows: Everyone is hot for Schäfer!

The little 1×1 of marketing: Just click and look it up!