If there is such a thing as destiny, then Schäfer Dein Bäcker has already found it. The owner-managed family business has been delighting its customers with delicious baked goods for over 100 years. Traditional craftsmanship and selected ingredients from the region are just part of the recipe for success that allows Schäfer to look to the future with confidence: In order to spoil even more people with delicious baked goods every day, the branch network is to be successively expanded.

More branches mean more customers and they naturally want to be looked after accordingly. Schäfer is therefore on the lookout for friendly hosts, energetic bakers and other strong personalities who share its vision of growth. But how and where do you reach these different target groups?

The Melters advertising agency develops a holistic employer branding campaign that focuses on the employees. Real people in real situations – so that potential applicants get a realistic impression of their future job. Witty headlines and crisp texts secure the attention of the target group.
The campaign is supported by a new website with a career page, where applicants can find out everything about Schäfer as an employer, from the image film to a short testimonial, and can choose the right job from the job vacancies. Schäfer is also positioned via social media channels as an attractive employer with a strong sense of family and a high level of commitment to the region.