A quick burger on the go, a cappuccino before departure or a tasty lunch to tide you over until the next train: As one of the world’s leading providers of transport and travel catering, Areas is wherever people are on the move – and hunger catches up with them! With renowned partners, innovative concepts and a clear focus on quality and customer experience, Areas is leaving its mark on modern travel catering.

In 2025, the company is setting new gastronomic trends at Dresden Central Station: with Eataly, Areas is securing the appeal of one of the world’s most popular Italian retailers. In addition, Speckmann’s, a restaurant concept specially developed for the location, will serve German and especially Saxon specialities.

The opening of these two food highlights is not only intended to expand the culinary diversity of the Dresden location, but also to further raise the profile of the Areas brand. The aim is to generate maximum media attention and attract potential new partners for Areas.

A multi-stage communications approach is the key to our PR strategy: We start with a press release containing all the key facts and figures. By sending this to a carefully selected network of regional, national and specialist media, we get on the editorial radar. We then pick up the phone to clarify any questions or concerns with the relevant editors – securing valuable press contacts in the process.

The next step is to invite selected members of the media to an exclusive pre-opening: the chance for journalists to get a first-hand impression before anyone else and to test the restaurant concepts with their own palates.

Thanks to our extensive and carefully orchestrated PR work, Areas achieves an impressive media presence: in regional daily newspapers and on online platforms of the gastronomic press, as well as on social media and local radio. The diverse coverage of Eataly and Speckmann’s not only makes the opening a topic of conversation, but also strengthens Areas’ positioning as an innovative, high-performance partner in the travel catering sector. Our Melters PR experts have successfully laid the foundations for future collaborations.