[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ background_color=”RGBA(0,0,0,0)” custom_margin=”75px||||false|false” custom_padding=”0px|0px|144px|0px|false|false” locked=”off”][et_pb_row _builder_version=”4.9.0″ background_color=”#ececec” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1068px” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ custom_padding=”0px|0px|0px|0px|false|false” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.melters-werbeagentur.com\/wp-content\/uploads\/2021\/09\/Planty_Projektbild-1-1068×452-1.jpg” title_text=”melters_website_the-good-one_1068x452px_header” _builder_version=”4.9.0″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half” _builder_version=”4.9.0″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”72px||||false|false” custom_margin_tablet=”48px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” header_font=”Gotham Bold|||on|||||” header_text_color=”#242424″ header_letter_spacing=”-1.1px” header_line_height=”35px” header_2_font=”Gotham Bold|||on|||||” header_2_text_color=”#242424″ header_2_font_size=”30px” header_2_letter_spacing=”-1.1px” header_2_line_height=”35px” header_4_font=”Gotham Bold|||on|||||” header_4_text_color=”#242424″ header_4_font_size=”30px” header_4_letter_spacing=”-1.1px” header_4_line_height=”35px” background_color=”RGBA(0,0,0,0)” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half modified-block-half-tag-cloud modified-project-main” _builder_version=”4.9.0″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”0px||||false|false” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default” custom_css_main_element=”width: 708px!important;||padding-right:36px!important;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;”][et_pb_text module_class=”modified-block-p” _builder_version=”4.9.0″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
The successful start-up Planty Herman’s specializes in the production and distribution of vegan products. The No Meat Jerky brand produces meat-free products with a high protein content that are ideal for active people. Whether for sport, leisure or other activities – No Meat Jerky is the perfect meat-free energy snack for in between meals.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.9.0″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
Challenge<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.9.0″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
In line with the defined target groups, a new packaging design was to be developed that clearly stands out from the competition, clearly communicates the benefits and generates immediate buying impulses.<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.9.0″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
Solution <\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.9.0″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
No Meat Jerky has more than achieved its goals in every respect and has established itself as one of the most successful vegan newcomer brands on the market.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”modified-project-short-description” _builder_version=”4.9.0″ _module_preset=”default” custom_css_main_element=”width: 348px!important;||padding: 12px;” border_width_all=”0px” border_width_left=”1px” border_radii_tablet=”” border_radii_phone=”” border_radii_last_edited=”on|tablet” border_width_all_tablet=”” border_width_all_phone=”” border_width_all_last_edited=”on|tablet” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;”][et_pb_text module_class=”modified-block-p modified-block-short” _builder_version=”4.9.0″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”13px” text_line_height=”21px” custom_margin=”||0px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off”]<\/p>\n
The little 1×1 of marketing: Just click and look it up!<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.9.0″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” link_text_color=”#000000″ custom_margin=”8px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_color_all=”RGBA(0,0,0,0)” border_color_left=”#242424″ locked=”off”]<\/p>\n <\/a>(packaging-design)<\/a><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" All vegan! The successful start-up Planty Herman’s specializes in the production and distribution of vegan products. The No Meat Jerky brand produces meat-free products with a high protein content that are ideal for active people. Whether for sport, leisure or other activities – No Meat Jerky is the perfect meat-free energy snack for in between […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-6615","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/comments?post=6615"}],"version-history":[{"count":5,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6615\/revisions"}],"predecessor-version":[{"id":7707,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6615\/revisions\/7707"}],"wp:attachment":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/media?parent=6615"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_category?post=6615"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_tag?post=6615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}