[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ background_color=”RGBA(0,0,0,0)” custom_margin=”75px||||false|false” custom_padding=”0px|0px|144px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ececec” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1068px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.melters-werbeagentur.com\/wp-content\/uploads\/2022\/07\/Cadeavera-Header-2048×867-1.jpg” alt=”Ehrmann International Website Header” title_text=”Cadeavera Cover picture” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”72px||||false|false” custom_margin_tablet=”48px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”Gotham Bold|||on|||||” header_text_color=”#000000″ header_letter_spacing=”-1.1px” header_line_height=”35px” header_2_font=”Gotham Bold|||on|||||” header_2_text_color=”#242424″ header_2_font_size=”30px” header_2_letter_spacing=”-1.1px” header_2_line_height=”35px” header_4_font=”Gotham Bold|||on|||||” header_4_text_color=”#242424″ header_4_font_size=”30px” header_4_letter_spacing=”-1.1px” header_4_line_height=”35px” background_color=”RGBA(0,0,0,0)” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half modified-block-half-tag-cloud modified-project-main” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”0px||||false|false” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 708px!important;||padding-right:36px!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][et_pb_text module_class=”modified-block-p” _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
As a drugstore giant, M\u00fcller also has a lot to offer its customers in the beauty and cosmetics segment. This includes the CadeaVera cosmetics range. Thanks to ingredients such as hyaluronic acid, calcium and macadamia nut oil, the high-quality own brand provides the skin with first-class care and tackles the formation of wrinkles.<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.16.1″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Challenge<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
The beauty segment is a highly competitive business area. New product innovations and packaging are constantly appearing and shaking up the market. Where should the customer go? This is where CadeaVera needs clear communication with convincing arguments.<\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.16″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Solution <\/p>\n
[\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
So that CadeaVera can shine on the shelf alongside all the competition, we have given the packaging the right glow. The design is elegant and minimalist. The uncluttered placement ensures quick orientation and therefore quick decision-making support at the POS. The logo shines in a high-quality gold finish and, together with the other golden details, provides a shiny eye-catcher across the entire product line. That’s a big blow to the competition.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”modified-project-short-description” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 348px!important;||padding: 12px;” border_width_all=”0px” border_width_left=”1px” border_radii_tablet=”” border_radii_phone=”” border_radii_last_edited=”on|tablet” border_width_all_tablet=”” border_width_all_phone=”” border_width_all_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][et_pb_button button_url=”http:\/\/www.mueller.de” url_new_window=”on” button_text=”www.mueller.de” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#242424″ button_bg_color=”RGBA(0,0,0,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”Gotham Bold||||||||” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” button_text_size_tablet=”16px” button_text_size_phone=”” button_text_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_button][et_pb_text module_class=”modified-block-p modified-block-short” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”13px” text_line_height=”21px” custom_margin=”||0px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
The little 1×1 of marketing: Just click and look it up!<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” link_text_color=”#000000″ custom_margin=”8px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_color_all=”RGBA(0,0,0,0)” border_color_left=”#242424″ locked=”off” global_colors_info=”{}”]<\/p>\n (packaging-design) <\/a>(marke) <\/a>(corporate design)<\/a><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#3c3c3c” border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.14)” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”display:flex;||justify-content: center;” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MzYifX0=@” button_text=”Contact us!” _builder_version=”4.24.3″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”30px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”Gotham Bold|||on|||||” button_use_icon=”off” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Beauty-Boosterfor the drugstoreAs a drugstore giant, M\u00fcller also has a lot to offer its customers in the beauty and cosmetics segment. This includes the CadeaVera cosmetics range. Thanks to ingredients such as hyaluronic acid, calcium and macadamia nut oil, the high-quality own brand provides the skin with first-class care and tackles the formation of wrinkles.ChallengeThe […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-6556","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/comments?post=6556"}],"version-history":[{"count":14,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6556\/revisions"}],"predecessor-version":[{"id":8027,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6556\/revisions\/8027"}],"wp:attachment":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/media?parent=6556"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_category?post=6556"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_tag?post=6556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}