{"id":6533,"date":"2024-01-29T16:40:51","date_gmt":"2024-01-29T16:40:51","guid":{"rendered":"https:\/\/www.melters-werbeagentur.com\/project\/tuev-hessen-employer-branding-campaign\/"},"modified":"2025-04-30T10:58:47","modified_gmt":"2025-04-30T10:58:47","slug":"tuev-hessen-employer-branding-campaign","status":"publish","type":"project","link":"https:\/\/www.melters-werbeagentur.com\/en\/project\/tuev-hessen-employer-branding-campaign\/","title":{"rendered":"T\u00dcV Hessen employer branding campaign"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;75px||||false|false&#8221; custom_padding=&#8221;0px|0px|144px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ececec&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;1068px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.melters-werbeagentur.com\/wp-content\/uploads\/2024\/03\/TUVHessen_Stellenanzeigen_Mockup3_Billboard_Finale-Kampagnen_2024-03_header_1875x792.jpg&#8221; alt=&#8221;T\u00dcV Hessen&#8221; title_text=&#8221;TUVHessen_job_ad_mockup3_billboard_final_campaigns_2024-03_header_1875x792&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;modified-block-half&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1068px&#8221; custom_margin=&#8221;72px||||false|false&#8221; custom_margin_tablet=&#8221;48px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|0px|0px||false|false&#8221; custom_padding_tablet=&#8221;0px|24px|0px|24px|false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Gotham Bold|||on|||||&#8221; header_text_color=&#8221;#242424&#8243; header_letter_spacing=&#8221;-1.1px&#8221; header_line_height=&#8221;35px&#8221; header_2_font=&#8221;Gotham Bold|||on|||||&#8221; header_2_text_color=&#8221;#242424&#8243; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;-1.1px&#8221; header_2_line_height=&#8221;35px&#8221; header_4_font=&#8221;Gotham Bold|||on|||||&#8221; header_4_text_color=&#8221;#242424&#8243; header_4_font_size=&#8221;30px&#8221; header_4_letter_spacing=&#8221;-1.1px&#8221; header_4_line_height=&#8221;35px&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Versatility that connects<\/strong><\/h1>\n<h1><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;modified-block-half modified-block-half-tag-cloud modified-project-main&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1068px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|0px|0px||false|false&#8221; custom_padding_tablet=&#8221;0px|24px|0px|24px|false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 708px!important;||padding-right:36px!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100%!important;||padding-right:0!important;&#8221; custom_css_main_element_phone=&#8221;width: 100%!important;||padding-right:0!important;&#8221;][et_pb_text module_class=&#8221;modified-block-p&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;24px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;10px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The T\u00dcV Hessen brand enjoys a high level of recognition. But what about the various benefits and career prospects? What many people do not (yet) know: Versatility is a top priority at T\u00dcV Hessen.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;modified-block-button&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gotham Bold|||on|||||&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;-0.6px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Challenge<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;modified-block-p&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;24px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;10px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>T\u00dcV Hessen is so much more! Known to many as the inspection authority responsible for MOT stickers and vehicle registrations, this is a diverse world with a wide range of services and career options. This diversity of opportunities needs to be highlighted in a new employer branding campaign!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;modified-block-button&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gotham Bold|||on|||||&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;-0.6px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p> Solution <\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;modified-block-p&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;24px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;10px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>A campaign for versatility and solidarity! We present authentic people as representatives for different professional areas and combine them with a working environment that matches the job description &#8211; in this way we emphasize diversity and give viewers a first visual insight into their potential new working environment. A V borrowed from the word mark serves as an additional key visual and recognition feature, in each case combined with a meaningful catchphrase: Progress, trust, responsibility &#8211; T\u00dcV Hessen has a lot to offer!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;modified-project-short-description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 348px!important;||padding: 12px;&#8221; border_width_all=&#8221;0px&#8221; border_width_left=&#8221;1px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|tablet&#8221; border_width_all_tablet=&#8221;&#8221; border_width_all_phone=&#8221;&#8221; border_width_all_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100%!important;||padding-right:0!important;&#8221; custom_css_main_element_phone=&#8221;width: 100%!important;||padding-right:0!important;&#8221;][et_pb_button button_url=&#8221;https:\/\/www.tuev-hessen.de&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;www.tuev-hessen.de&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#242424&#8243; button_bg_color=&#8221;RGBA(0,0,0,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Gotham Bold||||||||&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; button_text_size_tablet=&#8221;16px&#8221; button_text_size_phone=&#8221;&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text module_class=&#8221;modified-block-p modified-block-short&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;21px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;10px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The little 1&#215;1 of marketing: Just click and look it up!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;modified-block-p&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#242424&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;24px&#8221; link_text_color=&#8221;#000000&#8243; custom_margin=&#8221;8px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_color_all=&#8221;RGBA(0,0,0,0)&#8221; border_color_left=&#8221;#242424&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/employer-branding\/\">(employer branding) <\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/campaign\/\">(campaign) <\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/target-group\/\">(target group)<\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/advertisement\/\">(advertisement) <\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/social-media\/\">(social media) <\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/advertisement\/\"><\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/website\/\">(website) <\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/online-marketing\/\">(online-marketing)<\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/website\/\"><\/a><a href=\"https:\/\/www.melters-werbeagentur.com\/en\/advertisement\/\"><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;modified-projects-gallery&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1068px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px|24px|0px|24px|false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;7272,7274,7276,7278&#8243; posts_number=&#8221;3&#8243; show_title_and_caption=&#8221;off&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; pagination_font=&#8221;Gotham Regular||||||||&#8221; pagination_text_color=&#8221;#242424&#8243; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3c3c3c&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(255,255,255,0.14)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:flex;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MzYifX0=@&#8221; button_text=&#8221;Contact us!&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;30px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Gotham Bold|||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Versatility that connects The T\u00dcV Hessen brand enjoys a high level of recognition. But what about the various benefits and career prospects? What many people do not (yet) know: Versatility is a top priority at T\u00dcV Hessen.ChallengeT\u00dcV Hessen is so much more! Known to many as the inspection authority responsible for MOT stickers and vehicle [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-6533","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/comments?post=6533"}],"version-history":[{"count":17,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6533\/revisions"}],"predecessor-version":[{"id":10838,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project\/6533\/revisions\/10838"}],"wp:attachment":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/media?parent=6533"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_category?post=6533"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/project_tag?post=6533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}