[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” custom_margin=”75px||||false|false” custom_padding=”0px|0px|144px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ececec” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1068px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.melters-werbeagentur.com\/wp-content\/uploads\/2025\/03\/Zam-Header.jpg” alt=”Sch\u00e4fer dein B\u00e4cker” title_text=”Zam-Header” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”72px||||false|false” custom_margin_tablet=”48px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Gotham Bold|||on|||||” header_text_color=”#242424″ header_letter_spacing=”-1.1px” header_line_height=”35px” header_2_font=”Gotham Bold|||on|||||” header_2_text_color=”#242424″ header_2_font_size=”30px” header_2_letter_spacing=”-1.1px” header_2_line_height=”35px” header_4_font=”Gotham Bold|||on|||||” header_4_text_color=”#242424″ header_4_font_size=”30px” header_4_letter_spacing=”-1.1px” header_4_line_height=”35px” background_color=”RGBA(0,0,0,0)” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half modified-block-half-tag-cloud modified-project-main” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”0px||||false|false” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 708px!important;||padding-right:36px!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][et_pb_text module_class=”modified-block-p” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
In the west of Munich, Freiham is emerging as the youngest district of the metropolitan region. This smart city model project sets new standards for modern urban spaces by combining living, working, and leisure. At its heart lies a multifunctional urban quarter that embodies the spirit of community\u2014even in its name: ZAM. This construction project by Vonovia and the ROSA-ALSCHER Group brings together popular brands and essential daily shops under one roof.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.23.4″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Challenge<\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Freiham is a growing district\u2014and so is the ZAM urban quarter. A total of four buildings will invite visitors to browse, shop, and dine. The buildings will be completed in phases, and the stores will open gradually. Each opening must be effectively communicated and accompanied by a strong public presence and special promotions to continuously increase visitor numbers. Additionally, ZAM, as a vibrant urban hub, should generate interest in the new district, including its residential and work opportunities. <\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.16″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Solution <\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||30px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n A strategic synergy of online and offline initiatives. With a comprehensive communication concept, distinguished by its striking orange for high brand recognition, we create a seamless connection between digital and traditional advertising. Regular social media activities on Facebook and Instagram ensure ongoing engagement, steadily increasing reach and follower numbers. Each store opening is further promoted through Google Display Ads and Meta Ads. At the same time, large-format billboards at strategic locations in the area enhance ZAM\u2019s visibility. Special promotions and events\u2014such as the simultaneous opening of multiple stores\u2014further position ZAM as an attractive shopping and leisure destination for the whole family. The increasing visitor numbers confirm the success of our approach. With every new store opening, excitement among the target audience grows. Even before the official launch, we successfully establish ZAM as the new hotspot in the district.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”modified-project-short-description” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 348px!important;||padding: 12px;” border_width_all=”0px” border_width_left=”1px” border_radii_tablet=”” border_radii_phone=”” border_radii_last_edited=”on|tablet” border_width_all_tablet=”” border_width_all_phone=”” border_width_all_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][et_pb_button button_url=”https:\/\/shopping.zam-muenchen.de” url_new_window=”on” button_text=”shopping.zam-muenchen.de” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#242424″ button_bg_color=”RGBA(0,0,0,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”Gotham Bold||||||||” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” button_text_size_tablet=”16px” button_text_size_phone=”” button_text_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_button][et_pb_text module_class=”modified-block-p modified-block-short” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”13px” text_line_height=”21px” custom_margin=”||0px||false|false” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n The little 1×1 of marketing: Just click and look it up!<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” link_text_color=”#000000″ custom_margin=”8px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” hover_enabled=”0″ border_color_all=”RGBA(0,0,0,0)” border_color_left=”#242424″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n (campaign<\/span>) <\/a>(advertisement<\/span>) <\/a>(social media)<\/a>(print advertising<\/span>)<\/a>\u00a0<\/a>(concept<\/span>)<\/a>\u00a0<\/a>(corporate branding)<\/a>\u00a0<\/a>(brochure<\/span>)<\/a><\/a><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” link_text_color=”#000000″ custom_margin=”8px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_color_all=”RGBA(0,0,0,0)” border_color_left=”#242424″ locked=”off” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” module_class=”modified-projects-gallery” 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global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”display:flex;||justify-content: center;” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3NiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” button_text=”Contact Us!” _builder_version=”4.24.3″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”30px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”Gotham Bold|||on|||||” button_use_icon=”off” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Tam tam im ZAM In the west of Munich, Freiham is emerging as the youngest district of the metropolitan region. 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