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It all starts with a good idea<\/strong><\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||60px||false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n In a way, this sentence has become our secret leitmotif. Why? Because we like to create concepts that have a solid foundation. This means that we don’t just start designing and copywriting, we first familiarize ourselves with your product or service. This can be done through a concise but accurate briefing or through a detailed market and target group analysis<\/a>. Just how you want it and how your brand<\/a> needs it.<\/p>\n But what exactly does a concept mean? The concept is, so to speak, the plan of the big picture<\/strong>. The basis for all communication activities. It takes into account the brand values and the communicative objective and contains the basic idea and the core message of the campaign<\/a>. Using this as a basis, our copywriters<\/a> and designers then create advertising materials for you that not only look good, but also really work.<\/p>\n Does that sound so exciting that you want to find out more about our work? It all starts with this good idea …<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”modified-project-short-description” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 348px!important;||padding: 12px;” border_width_all=”0px” border_width_left=”1px” border_radii_tablet=”” border_radii_phone=”” border_radii_last_edited=”on|tablet” border_width_all_tablet=”” border_width_all_phone=”” border_width_all_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" ConceptIt all starts with a good ideaIn a way, this sentence has become our secret leitmotif. Why? Because we like to create concepts that have a solid foundation. This means that we don’t just start designing and copywriting, we first familiarize ourselves with your product or service. This can be done through a concise but […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-7127","post","type-post","status-publish","format-standard","hentry","category-corporate-branding-en"],"_links":{"self":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/comments?post=7127"}],"version-history":[{"count":10,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions"}],"predecessor-version":[{"id":7138,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions\/7138"}],"wp:attachment":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/media?parent=7127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/categories?post=7127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/tags?post=7127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}