[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” custom_margin=”75px||||false|false” custom_padding=”0px|0px|144px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ececec” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”1068px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.melters-werbeagentur.com\/wp-content\/uploads\/2021\/09\/corporate-branding_Titelbild-.jpg” title_text=”corporate-branding_Titelbild” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”72px||||false|false” custom_margin_tablet=”48px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Gotham Bold|||on|||||” header_text_color=”#242424″ header_letter_spacing=”-1.1px” header_line_height=”35px” header_2_font=”Gotham Bold|||on|||||” header_2_text_color=”#242424″ header_2_font_size=”30px” header_2_letter_spacing=”-1.1px” header_2_line_height=”35px” header_4_font=”Gotham Bold|||on|||||” header_4_text_color=”#242424″ header_4_font_size=”30px” header_4_letter_spacing=”-1.1px” header_4_line_height=”35px” background_color=”RGBA(0,0,0,0)” width=”100%” custom_margin=”0px|-666px|0px|0px|false|false” custom_padding=”0px|1px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” module_class=”modified-block-half modified-block-half-tag-cloud modified-project-main” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”1068px” custom_margin=”0px||||false|false” custom_padding=”0px|0px|0px||false|false” custom_padding_tablet=”0px|24px|0px|24px|false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 708px!important;||padding-right:36px!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][et_pb_text module_class=”modified-block-button” _builder_version=”4.16″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
Everyone needs a mission statement. Your brand too.<\/strong><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||60px||false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|0px|0px|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]If you immediately feel the fresh tingle of ice-cold sugar water on your tongue when you see a Coca-Cola\u00ae logo and think of the red Christmas trucks and the elegantly curved glass bottles, you are experiencing the result of decades of consistent brand development across all communication channels. <\/span><\/p>\n This process is known as corporate branding. This involves the overall impact of a company as a brand<\/a> within the framework of an umbrella brand strategy. Regardless of whether it is a single-brand or multi-brand company.<\/span><\/p>\n Why is it so important to understand your own company as a brand and to <\/span>actively manage the perception of this brand<\/strong> <\/span>in the target groups<\/a>? Because a strong brand has the power to move markets and inspire the imagination. Imagine, for example, how easy it would be to produce a Coca-Cola Christmas stollen: How it would taste and look is obvious.<\/p>\n Another example: What do you order when you ask for a caffeinated soft drink in a restaurant? Cola is often used in everyday language, so the brand has become synonymous with the product<\/strong>. Anyone who manages to link product and brand name in this way and be virtually omnipresent in everyday life can really pat themselves on the back for their successful strategy.<\/p>\n And that’s not all the advantages of corporate branding. On top of that, a well-cultivated brand image protects against reputation-damaging rumors: Media reports about poor working conditions at a Coca-Cola Company plant or similar would hardly cause sales to collapse because the brand’s strong quality image<\/strong> would prevail at the decisive moment on the supermarket shelf. So it’s no wonder that the corporate brand accounts for up to 50 percent of the company’s value.[\/et_pb_text][et_pb_text module_class=”modified-block-button” _builder_version=”4.16″ _module_preset=”default” text_font=”Gotham Bold|||on|||||” text_text_color=”#242424″ text_font_size=”16px” text_letter_spacing=”-0.6px” text_line_height=”1em” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text module_class=”modified-block-p” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#242424″ text_font_size=”16px” text_line_height=”24px” custom_margin=”||60px||false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Let’s spell out what this means: Corporate branding is not just about company names<\/a>, design, logos<\/a>, customer approach and product portfolio. The corporate brand addresses all influencing and stakeholder groups. It therefore also plays an important role in employer branding<\/a>.<\/p>\n Clear statements<\/strong> on topics such as sustainability, environmental protection and other areas of political or social responsibility also contribute to the company’s trust capital. Given the abundance of products on the market, a corporate brand that is positively anchored in public perception has a clear competitive advantage. And provides orientation.<\/p>\n Convinced? Then take the opportunity to promote the good name of your <\/span>company <\/span>into an attractive brand! To make your customers feel they are in good hands. And to turn your employees into loyal brand ambassadors. As a specialist in corporate branding, we work with you to develop your <\/span>brand mission statement<\/strong> <\/span>and derive binding design and content guidelines for your internal and external corporate communications: <\/span>corporate identity<\/a>, <\/span>corporate design<\/a> <\/span>and corporate communication. To do this, we analyze the current market and competitive situation. We accurately identify your target group. And develop a strategy that will lead your corporate brand to success.<\/p>\n Our three teams are at your disposal with all their expertise and have only one thing in mind: the best solution for your company. Do you also want to move markets and inspire the imagination? We support you in this – contact us!<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”modified-project-short-description” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 348px!important;||padding: 12px;” border_width_all=”0px” border_width_left=”1px” border_radii_tablet=”” border_radii_phone=”” border_radii_last_edited=”on|tablet” border_width_all_tablet=”” border_width_all_phone=”” border_width_all_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||padding-right:0!important;” custom_css_main_element_phone=”width: 100%!important;||padding-right:0!important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Corporate BrandingEveryone needs a mission statement. Your brand too. If you immediately feel the fresh tingle of ice-cold sugar water on your tongue when you see a Coca-Cola\u00ae logo and think of the red Christmas trucks and the elegantly curved glass bottles, you are experiencing the result of decades of consistent brand development across all […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-7037","post","type-post","status-publish","format-standard","hentry","category-corporate-branding-en"],"_links":{"self":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/comments?post=7037"}],"version-history":[{"count":29,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7037\/revisions"}],"predecessor-version":[{"id":8148,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/posts\/7037\/revisions\/8148"}],"wp:attachment":[{"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/media?parent=7037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/categories?post=7037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.melters-werbeagentur.com\/en\/wp-json\/wp\/v2\/tags?post=7037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Your competitive advantage with
Corporate Branding<\/h2>\n