TÜV Hessen

Strong performance

Greater visibility in the name of safety

Gewerkschaft der Polizei (GdP) has over 50,000 members in North Rhine-Westphalia, making it by far the strongest voice for all police employees. It fights resolutely for fair working conditions, genuine appreciation and secure structures. A dense network of committed district groups ensures that GdP is visible everywhere – loud, strong and always at the side of its members.

Challenge

The State Delegates’ Day is the highest body of GdP in North Rhine-Westphalia – this is where trade union policy guidelines are decided and key offices are elected. This event has an impact far beyond the event itself and therefore needs a strong, recognisable identity that will last for four years and provide orientation.

Solution

A strong will needs a strong presence: a motto and logo that embody the spirit of the times, make community visible and signal a clear stance – concise, future-proof and immediately comprehensible. With ‘Strong. Connected. Reliable.’, we summarise the central guidelines of GdP in a compact, memorable message. The logo developed for this purpose translates this into a striking image that makes visible what GdP stands for: cohesion, strength and orientation in the service of security.

The little 1×1 of marketing: Just click and look it up!